Cutting out alcohol from your life is, of course, not a new phenomenon. During the 19th Century and early 20th Century the Temperance Movement was a social movement against the consumption of alcohol. Members of the movement typically criticised alcohol intoxication, demanded new laws against the selling of alcohol and promoted complete abstinence (teetotalism).
|[L DIBF, Certificate of membership of the UK Alliance, 1879]|
|[L DIBF, Effect of Licensing Bill postcard, c.1908]|
|[C DPLT/3, The Drinks Bill statistics, 1912]|
1908 was a significant year as it saw individuals in the trade who were traditionally divided by sectionalism and regionalism come together to amalgamate their power in order to protect the trades’ interests they had so long enjoyed and profited from.
So when you’re struggling to stay dry for January it may be useful to remember the history of the Temperance Movement in its warning of the evils of liquor as well as the efforts made by the trade to keep the alcohol industry thriving, and go easy on yourself in this time of conflict but remember, in the words of Oscar Wilde, “everything in moderation, including moderation.”